Privacy Policy


Adler Financial Planning Limited along with its subsidiary companies believes in protecting the personal information that you provide us with.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. We may also use ‘cookies’ to monitor how people use our site.

A cookie is a piece of information that is stored on your computer’s hard drive which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit.

Most websites use cookies. They help us to understand how our customers and potential customers use our website so we can develop and improve the design, layout and function. We may, for example, use cookies to store registration information so that you do not have to provide it to us on subsequent visits.

If you do not want us to use cookies in your browser, you can normally set your browser to reject cookies or to tell you when a website tries to put a cookie on your computer. However, you may not be able to use some of the products or services on our website without cookies.

For information about how to disable cookies in your browser please visit the About Cookies website.


Adler Financial Planning Limited along with its subsidiary companies believes in protecting the personal information that you provide us with.

We are committed to complying with the following principles:

  • What personal information we collect about you
  • Who is collecting this personal information
  • How the information we collect about you is used
  • With whom might the information be shared
  • What choices we provide you with regarding the collection, use and distribution of the information
  • The kind of security procedures that are in place to protect the loss, misuse or alteration of information under our control
  • How you can correct any inaccuracies in the information

If you have any queries regarding this statement, you should first contact us by email, using the link on the right. If you do not receive a reply within two working days, telephone us on 0121 764 5500.


We collect and process personal information from you at various stages throughout our website, for reasons including answering your enquiries, ensuring that content from our site is presented in the most effective manner for you and for your computer, to notify you about changes to our websites (including services and products), providing you with quotations, and carrying out our obligations from any contracts entered into between you and us. We also collect and process details of your visits to our site and the resources that you access.

At each stage, you will be able to see what information we ask from you, such as your name and contact details, and information relating to your specific enquiry. If you contact us otherwise than via our website, we may keep a record of that correspondence.

The information we collect about you is used solely for the purposes for which it was provided. We will only use it for additional purposes (such as marketing) if we have received your prior consent to do so.

The information you provide us with may be shared with employees throughout the Adler Financial Planning Limited, in order to deal with your enquiry or request.

We will not share your information with any third parties other than when we are legally obliged to do so, such as for fraud prevention purposes.

It is entirely up to you as to whether or not you choose to provide us with any personal information. If you choose not to, we may not be able to assist you.

We will not sell your information to any third party, unless Adler Financial Planning Limited or one of its Subsidiary Companies is sold itself.

When you enter personal details on our website, you will be entering these details within a secure environment.

We use SSL (Secure Socket Layer) encryption to protect the details you send us.

In most web browsers, a padlock symbol appears, indicating when you are in a secure environment. Also, the ‘http:’ at the beginning of the website address changes to ‘https:’ with the ‘s’ indicating that you are in a secure environment.

Under the Data Protection Act 1998 you have the right, for a fee, to ask us for a copy of the information we hold on you, and to have any inaccuracies corrected or removed.

To do this, please either contact us by email, telephone our marketing team on 0121 725 2030, or write to us at:

Adler Financial Planning Limited
Prudent House
50 Yardley Road
Acocks Green
B27 6LG

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Adler Financial Planning Limited (or any of its subsidiary companies) or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions (as defined below) and other agreements; or to protect the rights, property, or safety of Adler Financial Planning Limited (or any of its subsidiary companies), our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Data Storage

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the provision of information you have requested. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

EU General Data Protection Regulation (GDPR)

Adler Financial Planning Limited take date privacy seriously and under EU General Data Protection Regulation we have re-shaped our approach.

By instructing us as your financial advisers to look after your financial affairs it is agreed that you have given us your permission to use you information as we see fit for purpose.

In accordance with the EU General Data Protection Regulation we process your information in order to provide our services to you, or where you have provided your consent to our processing your information for specific purposes and to comply with our legal responsibilies and regulation.

Retention of your information will be for as long as necessary in order to provide financial advice to you. If you wish for your data to be removed this can be done upon your request, however in some circumstances it will not be possible if regulation does not allow for it.

On termination of appointing us as your financial advisers it is a legal requirement for us to hold contract information for 7 years from when the advice was given, in some circumstances this can be longer if required by law.

You also have the right to request to see any information we hold on file for you. Any information that is inaccurate you can request it be removed or changed. If you would like a copy of the information please contact our offices directly on the contact details provided below.

Protection of our clients data is very important to us and to ensure our clients privacy we take organisational, technical and administrative measures to keep your data secure.

In regards to any third pary links on our website, our privacy policy only applies to Adler Financial Planning Ltd, any third parties have their own data protection policies.

If you are happy for Adler Financial Planning Limited to use your information in this way you do not need to take any action. However if you do not want your information retained in this manner please contact us via this link.

Queries or Concerns

If you have any other concerns or queries, then we would be delighted to be able to help you. Simply contact us by one of the above options, and we shall endeavour to resolve your query as swiftly and efficiently as possible.

In addition to this privacy policy, we have a ‘Terms & Conditions’ policy relating to the usage of our website. This can be viewed by clicking on Terms & Conditions.

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact Details

  • 0121 725 2030
  • Prudent House
    50 Yardley Rd
    Acocks Green
    West Midlands
    B27 6LG

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